opening the shadow« Back to Glossary Index
Shadow Yoga is concerned with the social and environmental impacts of industry and the marginalisation of various groups. We have pledged 1% of sales to help fund diverse grassroots organizations and appreciate the support of our community.
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created 1% for the Planet and started a global movement. “The intent of 1% for the Planet is to help fund these diverse environmental organizations so that collectively they can be a more powerful source in solving the world’s problems."